XPLORA
Måns was the ambassador and face of XPLORA in 2021, the smartwatch for children from 4 years of age and above. The watch enables parents and children to stay in contact, contains a GPS and a camera, but does not use the Internet or social media, for example. Various spots were also produced together with Calle Schulman and Good Enough Media.
XPLORA was founded in February 2017 and has had strong growth in the Nordic market. In 2019, they had 40,000 customers in the Nordics and a turnover of SEK 60 million. In 2020, they reached 80,000 customers and had a turnover of SEK 160 million.
- We are very proud of where we are today and look forward to an exciting journey and future now with Måns as ambassador, says Johan Lindquist, CEO of XPLORA.
Måns Zelmerlöw now steps in as an ambassador and thus becomes the new face of Xplora. According to Johan, the decision to bring in Måns was a matter of course from the start.
- Måns is one of Sweden's most popular artists. As a parent of small children with an intensive professional life and career, we believe that Måns is the perfect spokesperson for XPLORA. With his ambition and personality and drive, he is a perfect face for our brand.
"I'm really happy about this collaboration, my 6 year old bonus son loves his watch and they have really led to him running laps around the garden to collect steps instead of sitting at the tv game. Looking forward to being a part of Xplora and develop the watch and ensure that more children reduce their screen time and are activated through the watch." Måns Zelmerlöw
Together with Måns, Calle Schulman and the team from Good Enough Media, Xplora has developed an advertising campaign which, according to the parties, will contribute to many laughs and raised eyebrows. We get to see Måns in a completely new light as he has never been seen before.
"I'm so happy that I got the opportunity to work with Calle Schulman again and that Xplora gave us the freedom to think outside the box. We wanted to make something that stood out and was really fun. I'm really looking forward to it continued journey with Good Enough and Xplora!" says Måns.
Links
Måns Zelmerlöw blir vår nya ambassadör för XPLORA
https://xplora.se/mans-zelmerlow-blir-ambassador-for-xplora/
Måns Zelmerlöw blir ambassadör för XPLORA
https://www.mynewsdesk.com/se/helenewigrenprbeyond/pressreleases/maans-zelmerloew-blir-ambassadoer-foer-xplora-3076936
Måns Zelmerlöw rekommenderar Xplora
Måns Zelmerlöw och Calle Schulman brainstormar (del 1)
Måns Zelmerlöw i ny reklamserie med Xplora
https://www.mynewsdesk.com/se/xplora-mobile-ab/pressreleases/maans-zelmerloew-i-ny-reklamserie-med-xplora-3098459
Xplora välkomnar Måns Zelmerlöw som ny ambassadör
https://xplora.se/mans-zelmerlow-ambassador/
Måns Zelmerlöw och Calle Schulman brainstormar (del 2)
Måns Zelmerlöw är brandman i senaste reklamfilmen med Xplora
https://www.mynewsdesk.com/se/xplora-mobile-ab/pressreleases/maans-zelmerloew-aer-brandman-i-senaste-reklamfilmen-med-xplora-3108821
