News archive 2021

Måns has begun to work on a new album which is intended to come in 2022! The day before yesterday he showed a first teaser in his Instagram Story. A first single shall possibly be released already in early 2022.

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Måns and Ciara have a guest appearance in the Swedish comedy series "Solsidan" and are playing themselves. It is the 8th episode of the 7th season. It is available from today on TV4play. Cick here, to watch the episode on TV4play.

Today the Zelmerlöw & Björkman Invitational took place, the most important charity fundraising gala of the year by Zelmerlöw & Björkman Foundation. The day began with a Padel tournament and ended with a fundraising auction. This year they could raise a record sum of 4.722.000 SEK, with which the Kenswed-Model supports the youth in Kenya, for example in the Kenswed Academy or the Kenswed Hospital.

Do you want to support ZBF as well? Or you want to see what they have achieved in the last weeks and months? Then visit their website at www.zbfoundation.se

Photo: Julia V

Måns releases his third wine today: MZ BARRIK is a red wine made from Garnacha Tinta grapes of the renowned Terra Alta wine region in Catalunya, which is filled in a gold-clad wine barrel.

- MZ BARRIK is something completely new and very premium. A wine from my favorite grape packaged in a sleek wine barrel, says Måns Zelmerlöw

This wine is made exclusively from the Garnacha Tinta grape, which is one of the most widely grown grapes in the world. However, where the grapes are grown affects the character of the wine. Spanish Garnacha wines acquire a slightly fiery, very intense and complex character, distinct tannins and a lingering finish. Last but not least, the wine has an unusually low sugar content of only 0.82 grams of residual sugar per liter.

BARRIK comes in a completely new type of packaging for Sweden - a small gold-clad wine barrel. The inspiration for the name as well as the design comes from "barrique", the French word for a smaller type of oak barrel of 225 liters used for aging quality wines.

- This barrel is a revolutionary and innovative type of packaging made from recycled metal. Once the wine is finished, the tastefully stylish barrel can be used as a wine cooler or a flower pot, for example. If you don't want to keep it, you can of course dispose of it as usual at your local recycling station, "says Malin Lindberg, Senior Brand Manager at Hermansson & Co.

- I am so very happy and proud of MZ BARRIK! It's been a tremendously exciting journey to be involved in the painstaking work that goes into launching a new wine. From the choice of region, grapes and aging method, to developing the Garnacha blend that feels absolutely perfect. And last but not least, to be involved in developing the design for this unique type of packaging feels enormously privileged, "says Måns Zelmerlöw.

Måns has always had a genuine interest in food and drink, which intensified when he lived for a couple of years in Barcelona. Here he fell in love with the flavors of the food and drink, as well as the Spanish way of socializing over a meal. So it's definitely no coincidence that Måns' wine releases, MZ Cava, MZ Raval and now MZ BARRIK, have their origins in Catalonia.

- Like my previous wines, I have chosen to produce my new wine in partnership with Barcelona Brands S.L. They are not only reputable, but also have a strong focus on origin, quality, craftsmanship and sustainability. These are extremely important parameters for me, "says Måns Zelmerlöw.

MZ BARRIK by Måns Zelmerlöw will be available to order at www.mzwines.se 7/10 2021.

MZ BARRIK by Måns Zelmerlöw
Price: 29.99 euros (299 SEK) // Monopoly Art nr: 53393 // Size: 3 liters
Grapes: 100% Garnacha Tinta
Alcohol: 14.5%
Acidity: 4.80 grams / liter
Residual sugar: 0.82 grams / liter
Origin: Terra Alta, Catalonia, Spain
Producer: Barcelona Brands S.L

Color: Clear, dark ruby-red color. Nose: Generous fruity, nuanced and spicy aroma. Ripe forest berries, such as sweet cherries, blackberries and wild raspberries. Slightly animal notes and hints of vanilla, oaky, a little sweet liquorice, minerality and sage.

Taste: Well-balanced, medium to full-bodied wine with a generous fruit and spiciness. A wine with a style shaped by its origin. Taste of dark berries, such as sweet cherries, blackberries, blackcurrants and wild raspberries. There are also notes of black pepper, mineral and sage. The wine has a delicate yet distinct oaky character, some animal notes and vanilla sweetness. A well-structured wine with a round full-bodied mouthfeel. The wine has developed tannins that give a long and spicy finish together with a fresh and balanced acidity.

Suitable for: Serve at about 16-18 degrees. Excellent with Spanish cuisine such as hard cheeses, charcuterie, tapas and grilled meats of lamb, beef and game.

Information from PR&BEYOND press release

A new wine by Måns is available from today: the red wine MZ Raval.

A red wine that also comes in a brand new groundbreaking type of bottle - made primarily out of recycled glass. MZ Raval from the legendary D.O Terra Alta in Catalonia is of course also both organic and vegan-friendly.

MZ Raval comes in glass bottles with each bottle having its own unique design. This is because the bottles are made from recycled glass, which gives slight colour variations in the glass and air bubbles that give a wavy texture, without affecting the overall quality of the glass. Defects or cosmetic variations that might otherwise cause the bottle to be discarded during production are taken care of here, reducing production waste by up to 25%. As the bottle contains 65-75% recycled glass from external and internal sources, it contributes to a reduced carbon footprint compared to ordinary glass.

MZ Raval by Måns Zelmerlöw is a red wine made from the grapes Syrah and Garnacha, and just like Hola MZ Cava by Måns Zelmerlöw, it is both organic and vegan.

The must from the Syrah grapes has been aged in large French and American oak barrels for 6 months, while the popular Garnacha grape has been aged in concrete tanks for 12 months. These aging techniques gives the wine a finely tuned character, some animal notes and a slight vanilla sweetness.

MZ Raval by Måns Zelmerlöw is named after the historic district of El Raval where Måns lived during his years in Barcelona. While in Spain, Måns' already intense passion for food and wine developed further. Over the last year, Måns has been seen cooking at home in Sweden alongside some of Sweden's top food personalities.

Måns has also chosen to produce MZ Raval together with Barcelona Brands S.L., a renowned wine producer with a strong focus on origin, craftsmanship and sustainability. The majority of the grapes are harvested by hand.

– Food and drink is my real jam outside of music! I love Spain, and I love cooking for my family and friends. Having the opportunity to develop my palette and knowledge of wine with Hermansson & Co and Barcelona Brands S.L is a dream come true. MZ Raval is a wine that has taken no shortcuts when it comes to production, taste and sustainability. In Terra Alta, the vineyards are located at extremely high altitudes and the people who harvest the grapes by hand on the steep slopes are truly the "heroes" of the wine world, says Måns Zelmerlöw.

The grapes in MZ Raval by Måns Zelmerlöw are harvested in Terra Alta which is the southernmost D.O wine region in Catalonia, northern Spain. Terra Alta - meaning high country - is located on the border of Tarragona with mountain peaks reaching 950 metres. The label on the bottle reads "old wine", meaning that the grapes come from vine stocks of up to 60 years of age, which adds another dimension to the wine, both in terms of aroma and taste.

– I couldn't be more proud of this launch. Garnacha is my favourite grape grown all over the world, but Garnacha from Spain in particular tends to have a more fiery and flavour-intensive character. This is a true artisan wine where we also have a sustainability mindset. And it's the kind of wine that really goes with everything, but above all it's a superb food wine. It instantly takes you to a busy street in Barcelona, says Måns.

MZ Raval by Måns Zelmerlöw
Alcohol: 14 %
Grapes: Syrah (60 %), Garnacha (40 %)
Origin: D.O Terra Alta in Catalonia, Spain
Colour: Clear, dark ruby-red colour.

Aroma: Generous fruit with a nice balance, a nuanced and spicy aroma. The bouquet is dark, ripe forest berries such as wild raspberry, cherry and blackberry. Slightly animal notes and hints of vanilla, oaky notes, some sweet liquorice, mineral and sage.

Taste: Well-balanced, medium-bodied wine with a generous fruit and spiciness. A wine with a style shaped by its origin. Flavours of forest berries such as cherry, blackberry and wild raspberry. There are also notes of black pepper, mineral and sage. The wine has a finely tuned oaky character, some animal notes and vanilla sweetness. Delightful freshness with soft persistent tannins, round full-bodied mouthfeel and long, pleasant finish.

Suitable for: Serve at around 16-18°C with meat dishes, game, lamb, beef and poultry. The wine also goes very well with Spanish sausages, pasta, cured meats and aged cheeses.

Information from PR&BEYOND press release

This year Måns has again a role at the Eurovision Song Contest in Rotterdam. Besides Lordi and other previous ESC winners, he sings in the interval act "Rock The Roof", which was recorded in advance on the roofs of skyscrapers in Rotterdam. Måns sings his song "Heroes".

Måns will be part of the jury for the Swedish edition of Masked Singer Sverige alongside Pernilla Wahlgren, Felix Herngren and Nour el Refai. The show will be hosted by David Hellenius. From March 26th, they and the audience will have to guess in 12 episodes which celebrity is singing behind a mask.

During the final of swedish Melodifestivalen Måns presented a completely newly written song, "Come Over Love", which was released as a single after the show. The song is a continued collaboration that was started around the previous album "TIME" with some of the hottest names in the UK. J.C Stewart, Sam Merrifield & Ryan McCullen who are behind some of the biggest hits for Lewis Capaldi, Cheat Codes, Au / Ra, HRVY, JP Cooper and Astrid S. The new single "Come Over Love" is produced by Moh Denebi and Sam Merrifield.

"Come Over Love is a powerful song about feeling lonely on the inside, but emotionless on the outside. About being bad at asking for help - even though you need and want it." - Måns Zelmerlöw.

Information from PR&BEYOND press release

In 2021, Måns will be the ambassador and face of XPLORA, the smartwatch for children aged 4 and over. The watch enables parents and children to stay in contact, contains a GPS and a camera, but does not use the Internet or social media, for example.

For the collaboration there are also commercials planned for example.

Information from PR&BEYOND press release

Today sees the release of “Circles and Squares” by Måns and Polina Gagarina. Not only is the single their first project together, this is also the official song for the ISU World Figure Skating Championships 2021 which will be held at the Ericsson Globe in Stockholm in March.

“Circles and Squares” is written by Måns Zelmerlöw, Stefan Örn, David Lindgren Zacharias, Sandra Bjurman, and Jon Eyden.

“We wanted to write a song with a slightly serious tone and at the same time bring out the beauty that exists between two figure skaters, the passion, the art, and of course mutual respect. This is mirrored in the arrangement of the song that has an intro full of expectation before we bring in the full orchestra that takes the song to the heights we wanted to hit,” says Stefan Örn.

The songwriters wanted to create a soaring sound, which they did by recording the song in the historical Atlantis Studio. Everything was recorded live, with the exception of the string orchestra which was recorded by Erik Arwinder.

“It feels great that Polina and I have been entrusted by the Swedish Figure Skating Association to do the official song. I was extremely impressed by her as a singer back in 2015 in Vienna,” says Måns Zelmerlöw.

“I think Circles and Squares is a very direct and romantic song, which is just how I see figure skating! I hope that figure skating fans and music lovers alike will enjoy the song,” says Polina Gagarina.

“The song will help lift the World Figure Skating Championships and will be performed during the Championships themselves. We’ll play it during build-up and training and the music video will be shown on the big screen inside the arena. I hope that figure skating fans around the world play the song to get in the right World Championship mood! The song will be available on most digital platforms, so just enjoy it!” says Ulrika Molin, President Organizing Committee of the ISU World Figure Skating Championships 2021.

The music video that accompanies the single will be released on February 28th. It tells a story, in which we see Måns as a caretaker of an ice rink, where he works hard every day. One day, he sees Polina figure skating. In their dreams, they meet as a figure skating couple and we get to follow the dramatic and theatrical events as they unfold on the ice. The video, which will be released on YouTube, is a production made at Husby ice rink, north of Stockholm, at the beginning of 2021.

FACT
Release date: February 19th, 2021 on Spotify, iTunes, and other digital platforms.
Title: Circles and Squares
Artists: Måns Zelmerlöw, Polina Gagarina
Written by: Måns Zelmerlöw, Stefan Örn, David Lindgren Zacharias, Sandra Bjurman, Jon Eyden.
Producer: Stefan Örn
Mixer: Johan Kronlund
Mastering: Björn Engelman for Cutting Room
Record label: Argle Bargle Studios

Information from PR&BEYOND press release

Måns launches his own Cava: Hola MZ Cava by Måns Zelmerlöw – a dry, crisp and fruity Cava that is both organic and vegan. As of Feb. 10th, the Cava will be available in Systembolaget’s order assortment.

Launching a Cava was an obvious choice for Måns, as Spain is his great source of inspiration when it comes to both food and wine. For a while, Måns lived parttime in Barcelona where he spent a lot of time writing music and enjoying the culture, the weather, the relaxed lifestyle and the people. In Spain, his already great interest in food and drink developed even further.

– After a few weeks in Barcelona, I began finding my way to restaurants that the locals went to, and I had my first “real” tapas experiences. We would sit there for hours and order dish after dish, drinking Cava late into the night and just enjoying ourselves. With an enormous love for Barcelona in particular, as well as its surrounding nature, I find it incredibly exciting to have had the opportunity to create a Cava together with Hermansson & Co and the producer Barcelona Brands S.L, says Måns Zelmerlöw.

Cava is made with same traditional method used to produce champagne in France, which means the secondary fermentation takes place in the bottle. In Spain there are six regions that produce Cava, and the grapes used are Macabeo, Parellada and Xarel-lo. Barcelona Brands S.L is a renowned wine producer with a focus on origin, craftsmanship and sustainability. The vines in Penedes grow some 500 meters above sea level and the grapes are harvested by hand.

Hola MZ Cava by Måns Zelmerlöw combines the freshness of white fruits, such as apple, pear and citrus, with a finely tuned toasty bread scent that is a result of the Cava resting on lees for 18 months. The Cava has a rich mousse with persistent bubbles. Hola MZ Cava by Måns Zelmerlöw is a brut with a sugar content of only 9.2 g/l that is both organic and vegan. The Cava may be enjoyed as it is, with or without food, but is best served at 5-6 degrees C° as a social drink or paired with seafood dishes.

– Working with Måns has been incredibly fun. We knew of his connection to Spain but were really impressed by his knowledge and interest in both food and wine. Putting your signature on a wine is a commitment, and this is a complex, delicious and tasty Cava that represents Måns’s Barcelona, says Malin Lindberg, Senior Brand Manager at Hermansson & Co.

Hola MZ Cava by Måns Zelmerlöw (no. 50260) costs SEK 99 and is available in Systembolaget’s order assortment.

– I am extremely happy with my Cava. It is absolutely delicious! Not too sweet, not too dry, and it goes well with almost everything, whether as a social drink or paired with a feast, Måns concludes.

Hola MZ Cava by Måns Zelmerlöw
Article no: 50260
Alcohol: 11.5 %
Grapes: 30 % Xarel-lo, 40 % Macabeo, 30 % Parellada
Color: A clear, light yellow color. Lots of persistent bubbles

Aroma: An extremely fruity, crisp and intense aroma with notes of green apples, pears, minerals and citrus. There are also hints of a finely tuned, toasty and bready aroma, which is a result of the Cava resting on lees for 18 months.

Taste: A fresh, appetizing and balanced taste. Intense fruity notes with hints of green apples, pears, minerals and citrus. Rich mousse and lots of lasting bubbles.

Suitable for: Best served at 5-6 degrees C°, as a stand-alone social drink or paired with seafood dishes.

Information from PR&BEYOND press release

The Swedish preliminary decision for the Eurovision Song Contest is special in 2021. It is the last year of Christer Björkman, a veteran in this format. He will host all the programs and is accompanied by various well-known artists in each show. Måns will host the final on March 13th, 2021 besides Christer and Shima Niavarani.